ALLSTATE #SENDBADLUCK
during the World Cup, we see an overload of campaigns encouraging fans to root for their national teams. so we decided to do the opposite: a campaign to wish the worst to rival teams.
with this idea, we made Allstate part of the World Cup conversation from beginning to end.
during the World Cup, we see an overload of campaigns encouraging fans to root for their national teams. so we decided to do the opposite: a campaign to wish the worst to rival teams.
with this idea, we made Allstate part of the World Cup conversation from beginning to end.
Cannes 2015 Media Bronze
Cannes 2015 Shortlist Innovation
Clio Awards 2015 Silver Direct
New York Festivals 2015 Finalist Cyber
FIAP 2015 The Cup (Best in Show Banks / Insurance)
FIAP 2015 Gold Media Innovation
FIAP 2015 Bronze Promo & Activation
El Sol 2015 Silver Integrated Campaigns
El Ojo de Iberoamérica 2015 Silver Digital
El Ojo de Iberoamérica 2015 Bronce Mobile
Webby Awards 2016 Social Nominee
Epica 2015 Bronze Online Social Networks
Leo Burnett GPC 7+
